needsBe Obsessed with Customer Needs, not Value...

Forget about what you sell. To be relevant to buyers, you must be obsessed with their needs.

Is your CFO nearby? Grab him or her, because this next part has nothing to do with any touchy-feely, do-gooder version of selling. I want to show you how to increase both revenues and profits:

Be obsessed with understanding customer needs.

 

 

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