statsAs B2B sales departments become more overwhelmed and challenged in dealing with a more knowledgeable & social media savvy buyer, it becomes necessary for sales executives to understand how they can leverage social selling to help them overcome this new challenge (If you still don’t know what social selling is then read this first).

Numerous studies and surveys as cited below show proof that the buyer’s cycle and their decision making process has changed from 5 years ago. If sales organizations and salespeople aren’t able to adapt to a paradigm shift in the sales industry then they will not be able to thrive in this new social media and content driven environment. If you don’t believe me just look at the shocking social selling stats below.

P.S: If you’re a sales executive pushing for social selling training and social sales initiatives at your business make sure to share this link with your Sales Manager. Get them onboard with social selling before it’s too late…


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