"Yes, we're doing it!" that's what you hear most of the times when speaking with Sales leadership at Business to Business companies.
Let's dig a little deeper. Typically companies have embarked... Read more
Buyers aren't as smart as we think.
I talk a LOT about the modern buyer’s quest for knowledge and how she is becoming methodically empowered, being digitally driven, and socially connected.
But... Read more
How Social Selling Helped HireVue Generate $10.3 Million in Pipeline in 7 Months.
B2B buyers are becoming immune to traditional sales prospecting tactics, making social selling an essential strategy for sales... Read more
“The correct implementation of Social Selling gets your team appointments inside target prospects. These meetings are net new sales opportunities you wouldn’t have otherwise had. This drives an increased number... Read more
As B2B sales departments become more overwhelmed and challenged in dealing with a more knowledgeable & social media savvy buyer, it becomes necessary for sales executives to understand how they... Read more
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